{"id":1266,"date":"2007-03-02T08:50:00","date_gmt":"2007-03-02T08:50:00","guid":{"rendered":"http:\/\/theogeo.com\/blog\/?p=1266"},"modified":"2007-03-02T08:50:00","modified_gmt":"2007-03-02T08:50:00","slug":"the-obligatory-post-on-the-american-apparel-letdown-i-knew-was-coming","status":"publish","type":"post","link":"https:\/\/theogeo.com\/blog\/shopping\/the-obligatory-post-on-the-american-apparel-letdown-i-knew-was-coming\/","title":{"rendered":"The obligatory post on the American Apparel letdown I knew was coming"},"content":{"rendered":"

In a flurry of scatterbrained stupidity, I went to work today an hour and fifteen minutes early. As soon as I noticed my mistake (okay, as soon as Ashley was all What are you doing here?<\/i>) I hightailed it out of the office and headed downtown to check out the American Apparel<\/a> store that opened up a while back.<\/p>\n

I’ve never really been hip to the whole American Apparel ethos; I’ve read about their wacky CEO and his wacky sexual harassment lawsuits and his wacky masturbating in front of reporters and his wacky living wage and myriad perks for his workers (here<\/a>‘s a good overview of Dov Charney’s deal). I think their ads are dumb, too, but then again I’m not really the target demographic for most of them. In other words, I’m not a hipster who used to jerk off to the bra page of the Sears circular.<\/p>\n

The one thing I do like about the store, however, is their white-framed storefront and their typography. <\/p>\n

So walking in was fun. Browsing? Not so much. I mean, it was fun in a completely voyeuristic way; walking in and seeing solid, organized blocks of bright colors everywhere is kind of a thrill (if you’re a loser like me), as is imagining the people who can actually wear the clothes in that store. Because there was a whole lotta gold and silver lam\u00e9. And acrylic cable-knit leggings. And spandex dresses. <\/p>\n

And I can’t pull any of that off, though I sometimes dream of moving to another city where no one knows me and just wearing the craziest shit like I’d been doing it my whole life. <\/p>\n

Anyway, all this is to say I thought the clothes sucked. There were some cool tri-color zip-up hoodies that looked comfy, but I wasn’t about to throw down $40 for one, even if it was made by happy non-sweatshop employees out in California. Most of their shirts were made so thin that they were see-through; I know hipsters like to layer, but damn! I can’t really consider your shirts inexpensive if I have to buy five of them to cover up my bra. <\/p>\n

I guess the highlight of the trip was parallel parking and wasting 30 cents in the meter. I haven’t done that since I lived in Birmingham. <\/p>\n

Oh, and I should really mention the ironic stuff they had playing on the TV monitors: A rodeo on one and an old ’80s-ish video of middle-aged dorks line-dancing. <\/p>\n

Sometimes I hate my generation.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a flurry of scatterbrained stupidity, I went to work today an hour and fifteen minutes early. As soon as I noticed my mistake (okay, as soon as Ashley was all What are you doing here?) I hightailed it out of the office and headed downtown to check out the American Apparel store that opened up a while back. I’ve never really been hip to the whole American Apparel ethos; I’ve read about their wacky… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[79],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","hentry","category-shopping"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1jWWl-kq","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/posts\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":0,"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/posts\/1266\/revisions"}],"wp:attachment":[{"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/media?parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/categories?post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theogeo.com\/blog\/wp-json\/wp\/v2\/tags?post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}