design newspaper stuff

‘Tennessean’ redesign to focus on Deadhead subscribers

whoa, dude, that is trippy
Click to embiggenate

Many days, I like to snort a big fat line of newspaper nerdery and check out the day’s front pages at Newseum. And some days, I notice that The Tennessean‘s page is all wacky, like the file got corrupted or something during its trip from the Nashville office to the Newseum office in D.C. Today was no different, except that I found the Nashville paper’s design to be delightfully trippy and abstract and, I won’t lie, totally fun to look at, like the whole thing took a hit of raunchy LSD. I especially love the nameplate, which features an approach that de-emphasizes the brand and instead lets the letterforms act as art … haha, I’m just kidding. The PDF is just fubar, that’s all.

Those crazy pixels!